Motherhood and scaling a $30M company: how to reject the 'balance' myth
Balance implies a scale that's always tipping. Integration — and ruthless clarity about what matters — has served me better than the myth ever did.
I scaled a company to $30M ARR and became a mother in the same stretch of years, and I've stopped pretending those two things sit on opposite ends of a scale waiting to be balanced. The "balance" myth sets up a contest no one can win — a perpetual sense that whatever you're doing, you should be doing the other thing.
What's worked instead is integration and a kind of ruthless clarity about what actually deserves my attention on any given day. Some days the company gets the sharpest version of me; some days my family does. Neither is a failure of the other.
Building remote-first made that possible in practice, not just in theory — the same systems that let 250 people do their best work across time zones are the ones that let me lead without being chained to a single place or a single hour.
This piece is the honest version of how I think about ambition and motherhood, without the tidy resolution the genre usually demands.
Balance assumes a scale that's always tipping. I'd rather build a life that doesn't need one.